Rihanna teams up with LVMH to launch luxury fashion brand
Pop idol Rihanna said on Friday that she will team up with French luxury giant LVMH to launch her own luxury fashion brand in spring, becoming the first black woman to head up a house for the firm.
The world’s biggest fashion union LVMH, which is owned by the industry titan Bernard Arnault, said the brand will be based in Paris and make ready-to-wear clothes, shoes and accessories.
As Rihanna said:
“Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,”
On Friday Arnault confirmed the rumours, saying that LVMH had built up a “talented and multicultural” team to support Rihanna’s newest brand.